About Us

"Give a man a fish, feed him
for a day. Teach him to fish,
he'll eat for a lifetime."
Lao Tzu

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After ten years servicing the pharmaceutical industry as a consultant and an employee, I established LSM Consulting to deliver my expertise and knowledge in the areas of documentation and instructional design directly to you – helping you avoid the costly overhead of agency support.

Whether you need to outsource program development, need assistance with strategy (e.g., developing best practices, transitioning to low-cost e-Learning, or training internal staff to facilitate and develop), or could simply use an extra set of hands, our team proudly boasts a diverse skill set that will add value to your organization and help you design the best solution to address your current needs.

Liimu McGill, Principal

OUR TEAM

Gordon Lewis, eLearning Strategist

Gordon Lewis brings a multi-disciplined approach to e-learning design and development. He began his career as the owner of a marketing communications firm that specialized in technical copywriting. When one of his speculative film scripts caught the attention of a producer at Universal Studios, he transitioned to a six-year career as a TV scriptwriter and video producer. When he became excited by the new frontiers of web-based media, he trained in adult learning and instructional design and made his final career transition to interactive multimedia training. More than just an instructional designer, Gordons background in marketing, technical copywriting, photography, entertainment, and video production makes him uniquely qualified for understanding business needs and designing creative, engaging, cost-effective solutions. Past clients include companies such as Xerox, United Airlines, Travelers Insurance, and Toyota Motor Sales.

Peggy Newfield, Documentation Specialist

Peggy Newfield brings a wealth of expertise serving the technology, financial and pharmaceutical industries in the areas of project management, documentation, and software development. She has more than twenty years experience identifying, designing, and creating the appropriate types of documentation, both hard-copy and web-based, necessary for business and technical development, implementation and training, management acceptance, regulatory compliance, and marketing and distribution. She is also experienced in the conversion of legacy documents for single source use and html import. Her project management and coordination experience includes the editorial life cycle for documentation, the software and infrastructure development life cycle, and hardware procurement and installation scheduling.

James Newman, Training and Development Specialist

Mr. Newman is an accomplished senior learning and development professional and manager with over fifteen years of experience supporting complex proprietary and financial systems implementation and Enterprise Resource Planning (ERP) systems. He is skilled in all phases of instructional design including needs and requirements analysis, end-user documentation, curriculum development (instructor-led and web-based), and training delivery. Mr. Newman is also experienced in developing and delivering interpersonal and management development courses such as emotional intelligence topics, multi-generational differences, and customer service programs.

Mr. Newman has delivered training to various industries including financial, health care, banking, telecommunications, and eCommerce. Mr. Newman holds a Masters degree in Instructional Systems Design from Pennsylvania State University and a certificate in Human Resources Management from Villanova University.